Guide · Updated October 2026
Best Resell Groups How to Choose the Right One
The best resell group is the one that covers what you want to flip, posts alerts with the resale numbers, shows proof you can check, and lets you try it before you pay. Here's how to match a group to your goal, score any resell group on ten points, and avoid the red flags.
Disclosure: Friends & Family runs one of these groups. This guide doesn't rank other groups. It gives you a checklist for judging any group, and we score ours on the same list.
$20 a week for Complete, or $60 a month. $6 a week for TCG. Cancel anytime.
Which Resell Group Is Right for You?
Start with your goal. What you want to flip decides what to look for.
I'm brand new to reselling
Look forBeginner guides, staff who answer questions, a free trial, and alerts that explain the why. Be careful with anything that pushes bots or a pricey upgrade first.
Where Friends & Family fitsStart on the TCG plan or Complete, and read the beginner guide first. How to start reselling
Pokémon, One Piece or Magic: The Gathering
Look forRetailer monitors, early links, release info before launch day, and (if you want it) auto checkout on the hardest drops.
Where Friends & Family fitsTCG plan: early links and retailer monitors for Pokémon and One Piece, Secret Lair links and buy, hold or pass calls for Magic, plus free ACO on the hottest Pokémon and One Piece drops. Pokémon group · Magic group
Sports cards
Look forCoverage of every Topps, Panini and Fanatics release, not only the retail drops, with a market check on what each product sells for.
Where Friends & Family fitsComplete plan: every Topps, Fanatics and Panini release, plus big-box retail drops. Sports card group
Vinyl & CDs
Look forLimited pressings and store exclusives, a note on whether a drop is returnable, and sold-price checks before every call.
Where Friends & Family fitsComplete plan: our vinyl channel covers limited pressings, exclusive variants and where to sell them. Vinyl group · Is vinyl worth reselling?
Lego, Hot Wheels, video games and other collectibles
Look forRetirement and gift-with-purchase tracking for Lego, and a team that follows collectible drops across several categories.
Where Friends & Family fitsComplete plan: Lego arbitrage plus Lowkey Flips (Hot Wheels, video games, Monster High, steelbooks). Lego group · Hot Wheels group · Lowkey Flips
Concert and event tickets
Look forA dedicated tickets channel with on-sale guidance and a daily rundown, ideally on its own plan so you don't pay for categories you won't use.
Where Friends & Family fitsTickets plan, billed monthly on its own. See the plans
Sneakers, Amazon FBA or price-error arbitrage
Look forSpecialist groups that live in that niche. Check the channel for posts from this week.
Where Friends & Family fitsWe don't run a dedicated sneaker, Amazon FBA or price-error arbitrage channel. We focus on trading cards, collectibles, vinyl and tickets, and only occasionally flag a sneaker release. If those are your main categories, a specialist group is a better fit. Every category we cover
Types of Resell Groups, Compared
Resell groups, reselling groups and cook groups cover several different things. Knowing which type you're looking at saves you money.
Paid multi-category group (cook group)
- What you get
- Alerts, monitors, release info and staff across several categories
- Typical cost
- Usually a subscription, often billed weekly or monthly
- Best for
- People who want one place for many categories, and a market to rotate into when one cools
- Watch out for
- Alert floods with no filtering; paying for categories you never use
Paid specialist group
- What you get
- Deep coverage of one niche (for example a single trading card game or marketplace)
- Typical cost
- Usually a subscription, often billed weekly or monthly
- Best for
- People who already know their niche and want the most detailed alerts for it
- Watch out for
- Going quiet when that one market slows down
Free community server
- What you get
- Chat, tips, questions and some shared deals
- Typical cost
- Free
- Best for
- Learning the vocabulary and judging a paid group before you pay
- Watch out for
- Alerts can be slower or shared widely; check who answers for the calls
Coaching or mentorship program
- What you get
- Lessons, calls and one-on-one help, often priced higher
- Typical cost
- Higher monthly fee or one-time payment
- Best for
- People building a business who want a teacher more than alerts
- Watch out for
- Some make income promises, push upsells or rush you to join
Facebook or local resell group
- What you get
- A marketplace where members post items to buy or sell
- Typical cost
- Free
- Best for
- Selling locally, or finding used items
- Watch out for
- Usually a marketplace, not an information group: posts are about items for sale, not what to buy at retail before it sells out
New to the terms? A reselling group and a cook group are the same thing: a community that tells you what to buy, when it drops and what it resells for.
Use it on any group
The 10-Point Resell Group Scorecard
Give a point for each one a group passes. Most of them you can test in your first week. These ten points are what we think matters, so weigh them against your own goals.
1It covers what you flip today
Good looks like: A current list of categories, with recent posts in each.
Test it: Scroll the channels for your category. Is the newest post from this week?
2Alerts say why, not just what
Good looks like: Alerts name the product, the retail price, what it resells for and where to sell it.
Test it: Read 10 alerts. How many include a resale number and a reason?
3Alerts are fast
Good looks like: Monitor pings arrive within moments of a restock or drop.
Test it: Compare the time of a restock alert with the retailer's own page, or ask staff how monitors are built.
4Staff answer real questions
Good looks like: Active resellers who know their category reply within hours.
Test it: Ask a specific question on your first day. Time the answer.
5Results are posted by members
Good looks like: A busy success channel written by members, and a large number of reviews on a third-party platform.
Test it: Check how many success posts are from this week and who wrote them.
6You don't need expensive tools
Good looks like: Most buys can be made manually from your phone; any auto checkout is clearly explained.
Test it: Ask what the cheapest way to start is. If the answer is a tool bundle, be careful.
7It adapts when markets cool
Good looks like: Staff move into the next opportunity instead of pinging a dead category.
Test it: Look back a few months. Did the group add or change categories?
8Pricing is plain
Good looks like: One clear price, how often you're billed and how to cancel.
Test it: Find the price, billing date and cancellation steps before you enter your card.
9Refund and trial terms are written down
Good looks like: A published refund policy, and a free trial you can judge the alerts with.
Test it: Read the refund policy before you pay, and note the day your trial ends.
10No guarantees
Good looks like: Honest language: results depend on what you buy and the work you put in.
Test it: Search the group's name plus “review”, “scam” and “complaint”.
What a Resell Group Costs
Reselling groups quote prices weekly, monthly, quarterly or yearly, which makes them hard to compare. Put them on one scale, then see how many flips it takes to cover the cost.
1. Convert everything to a weekly price
Monthly price × 12 ÷ 52. A $30 monthly plan is about $6.92 a week, and a $60 plan is about $13.85 a week. A plan billed weekly is already on that scale. On that scale, our plans are $6 a week (TCG), $20 a week (Complete) and about $11.54 a week for Tickets ($50 a month).
2. Count the flips that cover it
Say a plan costs $20 a week and you sell a card box for $100 with free shipping. For trading cards, eBay's final value fee is 13.25% of the buyer's total (item, shipping and sales tax) plus a $0.40 per-order fee on orders over $10, so about $13.65 comes off, plus 13.25% of any sales tax the buyer pays (fees as listed on eBay's fees page (affiliate link), checked October 1, 2026). That leaves about $86.35 before shipping and what you paid for the box. If the box cost you $60 and $5 to ship, you keep about $21.35, so one flip like that covers a $20 week. The membership only pays for itself if your real profit after fees, shipping and the cost of the item beats the weekly price. For the other marketplaces, see our reseller fees guide.
3. Remember the money that isn't the membership
- Inventory cash. You buy before you sell, so you need money tied up while products ship and sell.
- Risk. Prices move. Start small, in one category, and favor returnable buys when you can.
- Tools. Ask what you actually need. Many members of our group check out manually from their phone.
- Saturation. When a lot of members chase the same lead, margins shrink.
Are Resell Groups Legit? Red Flags and Scams to Avoid
- Guaranteed profit. The FTC says an offer that promises guaranteed income, large returns or a “proven system” is likely a scam (FTC: business offer and coaching program scams). Phrases like “earn up to $10,000 a month” are still earnings claims, and the FTC says to insist on proof in writing (FTC: bogus business opportunities).
- Testimonials you can't verify. The FTC advises reading success stories with skepticism, because they might not be true or typical. Prefer results members post themselves and a large number of reviews on a third-party platform, and remember that any member's result is their own.
- Pressure to join fast. The FTC notes that honest offers don't need high-pressure tactics, since an offer that's good today should be good tomorrow.
- Strangers in your DMs. Discord says never give your password to anyone, and not to click suspicious links or links from unknown senders. You can also turn off DMs from other server members unless they're your friends (Discord Safety Center). Our own advice: only buy a membership from the group's official store, never from a seller who messages you.
- No way to cancel or no written refund terms. Find them before you enter your card (see the trial checklist below).
- Nothing about the group online. Search the group's name with “review”, “scam” and “complaint”. The FTC suggests this, and also notes that finding no complaints doesn't guarantee a company is honest.
Free Trial and Cancellation Checklist
Free trials are the best way to judge a resell group, as long as you know how they end. On Whop, a free trial needs a payment method up front and turns into a paid subscription at the end unless you cancel first (Whop Buyer Terms).
- Write down the day the trial ends, and set a reminder the day before.
- Find the exact price you'll be charged and how often.
- Learn how to cancel before you start. Whop's general steps are your profile, Orders, select the subscription, then Cancel membership (Whop Docs: cancel a subscription), but Whop's terms say the seller's cancellation instructions govern, so confirm them. After you cancel you keep access until the end of the period you've already paid for. Whop's docs don't say whether a cancelled free trial keeps access until the trial ends, so ask the seller.
- Read the group's refund policy. For problems with the product itself, Whop's Buyer Terms say the seller's refund policy governs (Whop handles payment errors, and buyers in the EU, EEA and UK have a 14-day statutory withdrawal right).
- During the trial, run the scorecard: read alerts, time a staff reply, scan the success channel and check whether the categories match what you flip.
- The FTC also says to read the terms before a free trial and watch for pre-checked boxes (FTC: free trials and auto-renewals).
How Friends & Family Scores
Since 2020 we've built a community of 2,300+ paying members and 20+ staff. Here is our reselling group on the same ten points. This is our own assessment, so check what you can: the wins feed, the Whop reviews and the refund policy are all public.
1It covers what you flip today
Pokémon, One Piece and Magic, sports cards, Lego, vinyl and CDs, tickets, and lowkey flips (Hot Wheels, video games, Monster High, steelbooks), plus stocks and crypto info (education, not financial advice). Weaker spot: we don't run a dedicated sneaker, Amazon FBA or price-error channel.
Every category2Alerts say why, not just what
Flip alerts are written to say what to buy, what it resells for and where to sell it. We also log the preorders and releases we flag, by date, with the retail price and, where we found enough matching sales, what it sold for on eBay. Restocks and tickets aren't on that calendar.
Preorders and releases calendar3Alerts are fast
A web page can't prove speed, so test it: in your first week, compare our restock pings with the retailer's own page. Our monitors are built and tuned by our own staff.
Meet the team4Staff answer real questions
20+ staff, with specialists for Pokémon, sports cards, Magic, vinyl, tickets and more. New members can ask staff questions one-on-one, so ask one on day one and time the reply.
Staff and specialists5Results are posted by members
Members post their own photos of hauls, checkouts and sales in our #success channel, and those posts are pulled onto our site about every 5 minutes (staff can hide a post, for example one showing personal details). They are individual results members chose to share, not what a typical member earns. We're also rated 4.9/5 from 439 reviews on Whop as of October 2026.
Read all 439 reviews on Whop6You don't need expensive tools
Many members check out manually from their phone. ACO (auto checkout) means our team runs the checkout for you with details you give in advance; it's included in the TCG and Complete plans for the hottest Pokémon and One Piece drops. Only use the official ACO setup.
Buying at retail7It adapts when markets cool
We started in 2020 with sneaker restocks and concert tickets, and have since added trading cards, Lego, vinyl and lowkey flips like Hot Wheels, video games and Monster High.
Lowkey Flips8Pricing is plain
TCG is $6 a week. Complete is $20 a week or $60 a month. Tickets is $50 a month. All plans are billed through Square.
Plans9Refund and trial terms are written down
Our refund policy is published. We don't refund once you've joined the Discord or redeemed your access, and our terms say a cancellation after joining isn't refundable. If you haven't used your access yet, you can ask for a full refund. Billing is weekly or monthly, so cancel anytime and you aren't charged again.
Read the refund policy10No guarantees
We can't promise profit. Results depend on what you buy, how fast you act and the market, and with 2,300+ members popular leads can get crowded.
Read the beginner's guide
$20 a week for Complete, or $60 a month. $6 a week for TCG. Cancel anytime.
Our Plans
Every plan is billed securely through Whop.
Friends and Family TCG
Pokémon, One Piece & Magic: The Gathering
$6/ week
- Early links & monitors for every major retailer
- Free ACO on Pokémon & One Piece drops
- Live voice calls on buying strategy
Friends and Family Complete
Pokémon, Sports Cards, Lowkey & more
$20/ week
- Everything in TCG
- Sports cards: Topps, Fanatics & Panini
- Vinyl, CDs, Hot Wheels, video games & Monster High
- Lego arbitrage: retiring sets & gift with purchase
Friends and Family x Tickets
Concert Tickets & Events
$50/ month
- Which concert & event tickets to buy
- Guides for first-time ticket sellers
- Tools to resell at a profit
Resell Groups FAQ
What are the best resell groups?
The best resell groups are the ones that cover what you actually flip, post alerts with the resale numbers, show proof you can check and are upfront about what you get. The right pick depends on your goal, so match a group to the categories you care about, run it through the 10-point scorecard in this guide and judge it in your first week. Friends & Family scores its own group on the same list.
How do I choose between resell groups?
Compare them on the same ten things: category coverage, alerts that explain why, speed, staff who answer, results posted by members, no expensive tools, adapting when markets cool, plain pricing, written refund and trial terms, and no guarantees. Test the alerts and staff during a trial rather than trusting the marketing.
How much do resell groups cost?
Paid resell groups are usually subscriptions, often billed weekly or monthly, and prices vary a lot. To compare them fairly, convert each price to a weekly cost (monthly price × 12 ÷ 52) and count how many flips you would need to cover it. Friends & Family's plans are $6 a week for TCG, $20 a week or $60 a month for Complete, and $50 a month for Tickets.
Are resell groups worth it?
It depends on whether the alerts are profitable for you and whether you act on them. A membership is a tool, not a shortcut: you still need cash for inventory, time to list and ship, and a check on fees. Work out the weekly cost, estimate your profit per flip after fees and shipping, and track how many alerts you would actually have acted on.
Are free resell groups worth it?
Free resell groups are a good way to learn the vocabulary and see how alerts work. A paid group can add filtering and people: staff who research each call, post what it resells for and answer your questions. A week in a paid group is the cheapest way to compare the two.
Are resell groups legit?
Some are, but check before you pay. The FTC says an offer that promises guaranteed income is likely a scam, so walk away from guarantees, pressure to join fast and testimonials with no way to verify them. Look for plenty of third-party reviews, an active member-written success channel, clear pricing and staff who answer.
Should I join more than one resell group?
Start with one that covers your categories well. Overlapping alerts mostly add noise, and you can't act on everything. Add a second only if it covers something the first doesn't.
What is the difference between a resell group and a cook group?
Nothing important. “Cook group” is reseller slang often traced to sneaker groups, where a successful checkout is called a “cook”. Today resell groups, reselling groups, cook groups and reselling Discords all mean a community that tells members what to buy, when it drops and what it resells for.
Can I cancel a resell group membership anytime?
Whop's general steps are your profile, then Orders, then Cancel membership, but Whop's terms say the seller's cancellation instructions govern, so confirm them. After you cancel you keep access until the end of the period you've already paid for, and a free trial turns into a paid plan unless you cancel before it ends. Each seller sets its own refund policy, so read the group's terms before you pay.
Do I need a bot to use a resell group?
No. Most buys at Friends & Family can be made manually from a phone using early links and fast pings. Be careful with any group that pushes expensive tools before you've learned the basics.
Sources
- FTC: When a business offer or coaching program is a scam
- FTC: Bogus business opportunities
- FTC: Getting in and out of free trials, auto-renewals and negative option subscriptions
- Whop Buyer Terms (free trials, subscriptions and refunds)
- Whop Docs: Cancel a subscription
- Discord Safety Center: Protecting against scams
- eBay selling fees (affiliate link)
Policies and fees change. Checked October 1, 2026. This guide is general information, not financial advice. The eBay link above is an affiliate link: as an eBay Partner Network affiliate we may earn a commission if you buy on eBay after clicking it, at no extra cost to you. Friends & Family is an independent community and is not affiliated with or endorsed by the companies and brands named here. See also our guide to what a reselling group is and Reselling 101.
Run the Scorecard on Us
Join today, and test the alerts and staff for yourself.
Join Today$20 a week for Complete, or $60 a month. $6 a week for TCG. Cancel anytime.