Friends & Family Complete
The Lego Reselling GroupThat Tells You Which Sets Are Worth Buying
Part Lego reselling community, part Lego investing Discord. Our Lego team calls the retiring sets and gift-with-purchase deals worth buying at retail, then tells you where to sell them. Rated 4.9/5 from 439 reviews.
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Live from the Discord
Recent Member Wins
The latest posts from our #success channel, pulled onto this page automatically.
My New England counterpart
quizleak+1 moreAlmost as good as getting the vinyls
Benhazey
2flysturdyCurse you BooksAMillion….
itz_gatz
thewhitebananaThx for crunchy pings
loadingprofile.+1 moredid i cook or am i cooked?
VonOff1700Rough drop but the team told me to keep trying.
quizleak🔥 1These are individual results and experiences members chose to share. They are not typical, not a forecast and not a guarantee. Figures are before marketplace fees, shipping, sales tax and the cost of your membership, and reselling involves risk, including losing money on inventory.
Latest Lego Articles
3 min read
LEGO Daft Punk Concert Set: What We Know So Far
LEGO confirmed a Daft Punk partnership and an Ideas set based on the 2007 Alive pyramid stage. No price or date yet. Here is what we know and how to prepare.
Read article →
3 min read
LEGO Build, Paint and Play 40889: Free With $130
LEGO Ideas Build, Paint and Play (40889) is a free gift with purchase from Oct 28 with a $130 order, while stocks last. How the Classic Space GWP could resell.
Read article →
4 min read
LEGO Disney Castle 43222: Last Retail Stock vs eBay
The LEGO Disney Castle (43222) was the last retail stock at Disney Store. Sealed copies sell for $385 to $490 on eBay against $399.99, and the math is thin.
Read article →
What Our Lego Group Does
Retiring-set calls
Sneakerdude posts the hottest arbitrage opportunities for retiring sets, so you can buy at retail before a set leaves shelves.
Gift-with-purchase alerts
When LEGO runs a gift with purchase worth grabbing, members hear about it. The free Kanto Region Badge Collection that came with LEGO Pokémon 72153 became a flip.
Which sets are worth buying
Blaine posts Lego calls as new sets launch, so members know which sets are worth buying and which to skip.
Where to sell it
Calls cover what a set resells for and where to sell it, so you’re not guessing at prices after you buy.
1-on-1 help
Ask our Lego team anything. They’re part of 20+ expert staff who answer questions 1-on-1 in the Discord.
More than Lego
The Complete plan also covers Pokémon, One Piece and Magic, sports cards, vinyl and CDs, Hot Wheels, video games and Monster High.
Lego is one part of our full reselling group. See how we size up a brand-new set in our breakdown of LEGO Dragon Ball Shenron & Goku (11390) — flip, hold or pass.
How Lego Flips Work
Our Lego calls come down to two moments: when a set is about to retire, and when LEGO gives something away with a purchase. Here’s what we watch.
Retiring sets
LEGO retires sets and flags some of them on its official Retiring Soon page, but it doesn’t officially announce retirement dates. Once a set is gone from store shelves, finding one sealed usually means buying it on the resale market. That window before retirement is where our retiring-set calls come in.
The long hold
An HSE University study of 2,322 LEGO sets from 1987 to 2015 found average returns of 10–11% a year, with prices usually climbing two or three years after a set retires. Returns ranged from -50% to +600% a year, and the authors say LEGO is worthwhile only in the long term (over three years), with extra costs like delivery and storage. A hold isn’t automatic, and your buy price decides the profit.
What tends to grow
The same study found small and very large sets grew faster than medium ones, likely because small sets often have unique parts or figures, while big sets are made in smaller quantities and appeal more to adults. Themed sets tied to famous buildings, popular movies or holidays tended to grow the most.
Gifts with purchase
LEGO often runs gift-with-purchase (GWP) promos on LEGO.com and in LEGO Stores: buy a certain set or spend a minimum and get a promo set free. The gift can’t be bought on its own, which is what gives some of them resale value. The terms say one per household, while supplies last, and if you return the qualifying purchase for a refund, the gift has to go back too.
Where Lego sells
BrickLink, which the LEGO Group bought in 2019, is the largest online marketplace for reselling Lego. Plenty of sellers also list on eBay and Amazon.
Want to see a gift with purchase in action? Watch how we flipped the Kanto Region Badge Collection that came free with LEGO Pokémon 72153.
Sources: HSE University, BrickEconomy, LEGO.com Retiring Soon, LEGO gift-with-purchase terms, Wikipedia: BrickLink.
What Members Say
“The most incredible Lego calls and everything in between.”
Word for word from Whop, where we’re rated 4.9/5 from 439 reviews.
★★★★★
“I've been with GFNF for about a year now. They focus on a diverse portfolio. Early on, I was only doing sports cards. While that has died down, I've started focusing on the other offerings such as Legos, vinyls, games, and other low-key items. They have knowledgeable people and are very helpful in making sure everyone can profit. I would highly recommend giving GFNF a shot. You won't regret it.”
★★★★★
“An AIO group. You don’t need any other cg if you’re in GFNF. Sneakers, vinyls, legos, comics, cards, collectibles, etc. they have info on it all and even run PAS for people on certain releases. Need help setting up your own bot(s)? GFNF. Need help selling on eBay or Amazon? GFNF. Thank me later!”
★★★★★
“After learning the ins and outs of server, becoming an active member in group became easy and that's because there's something for everyone. Not only is GFNF knowledgeable about many different categories but they are an encouraging community because they want you to genuinely succeed. The value is unmatched in the resellers community!”
Meet Our Lego Team
Our Lego calls come from staff who track launches, gift-with-purchase deals and retiring sets every day. They’re part of our 20+ expert staff: full-time resellers who specialize in each category.
Sneakerdude
Lego Arbitrage
Legos!!! Posts the hottest arbitrage opportunities for retiring sets.
Blaine
Lego
Our Lego guy — he helps a ton with posting profitable Lego calls, so members know which sets are worth buying.
Which Lego Group Are You Looking For?
“Lego groups” can mean three very different things. Here’s how to tell them apart.
The LEGO Group
The company that makes LEGO sets, based in Billund, Denmark. For company news, careers or help with an order, go to LEGO.com.
Lego building clubs
Local LEGO User Groups (LUGs) are clubs where adult fans of LEGO, or AFOLs, build and show their creations together. LEGO lists recognized clubs through its LEGO Ambassador Network, a good place to find a Lego community of builders near you.
A Lego reselling group
That’s us: a Lego community on Discord for people who buy to resell or hold. Our team finds the sets and deals worth buying, and members share what’s working. If you want to buy Lego to resell, you’re in the right place.
Friends & Family is an independent reselling community. We’re not affiliated with, endorsed by or sponsored by the LEGO Group. LEGO is a trademark of the LEGO Group.
Lego Reselling Group FAQ
What is a Lego reselling group?
A Lego reselling group is a community that finds Lego sets and deals worth buying to resell. Ours is on Discord: our Lego team posts calls on retiring sets and gift-with-purchase offers, what they resell for and where to sell them, and answers questions 1-on-1.
Is Friends & Family part of the LEGO Group?
No. The LEGO Group is the company that makes LEGO. Friends & Family is an independent reselling community and isn't affiliated with, endorsed by or sponsored by the LEGO Group. If you're looking for a local building club, look for a LEGO User Group (LUG) through the LEGO Ambassador Network.
Is investing in Lego worth it?
It can be, if you pick the right sets and hold long enough. An HSE University study of 2,322 LEGO sets from 1987 to 2015 found average returns of 10-11% a year, but individual sets ranged from -50% to +600% a year, and the authors say it's worthwhile only in the long term (over three years), with extra costs like delivery and storage. Not every set goes up, which is why we call specific sets.
Do Lego sets go up in value after they retire?
Often, but not always. The HSE study found secondary-market prices usually start climbing two or three years after a set retires. LEGO doesn't officially announce retirement dates, though it lists some sets on its Retiring Soon page, so timing is part of every retiring-set call.
Can you resell a LEGO gift with purchase?
Yes, and it's one of the plays our Lego team watches for. A gift can't be bought on its own, so some are worth more than they look: the free Kanto Region Badge Collection that came with LEGO Pokémon 72153 became a flip. LEGO's terms say gifts are one per household and while supplies last, and if you return the qualifying purchase for a refund, the gift has to go back too.
Do I need a bot?
No. Most members check out manually from their phone. With Lego, the edge is knowing which sets are retiring and which gifts are worth grabbing, not software. Our free ACO (auto checkout) covers the hottest Pokémon and One Piece drops only.
How much does our Lego group cost?
Lego is part of Friends and Family Complete: $20 a week or $60 a month, billed through Square. Complete also covers Pokémon, One Piece and Magic, sports cards, vinyl and CDs, Hot Wheels, video games and Monster High. You'll get instant access to the Discord.
Catch the Next Retiring Set
Try our Lego group free for 7 days, with Pokémon, sports cards, vinyl and Hot Wheels from our reselling group included. Just here for Pokémon? See our Pokémon group.
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