Hot Wheels RLC Dodge Challenger SRT Demon 170 Price & Resale

The Hot Wheels RLC Dodge Challenger SRT Demon 170 went on sale to Red Line Club members on November 10, 2026 at $28, limit 2 per customer. Mattel Creations lists it as sold out (checked November 10). On eBay, about 50 sales closed that same day, almost all between $50 and $60, with a median of $55 and the high end near $74. Our lowkey flips lead called it a decent drop with limited upside: "some lunch money."

How much is the Hot Wheels RLC Demon 170? Retail price and limits

From Mattel Creations' product page:

• Price: $28.00. SKU JJY53.
• Limit: 2 per customer.
• Members only. You need a Red Line Club membership, which is a separate purchase on Mattel Creations.
• Status: sold out when we checked.
• Release: November 10, 2026, from noon ET, per our team's post.

What is the RLC Demon 170?

Mattel describes it as the seventh and final Dodge "Last Call" special edition vehicle:

• Spectraflame pink body with a satin-black hood and trim, an homage to the original Panther Pink color on the 1970 Challenger.
• Opening hood with engine details and a tooled rear parachute apparatus.
• Real Riders split five-spoke wheels, which Mattel says are a first-ever use.
• Zamac body, matte black base, 1:64 scale, in an illustrated blister card inside a Kar Keepers clamshell case.

How rare is the Demon 170?

Mattel has not published a production number. It sold out within hours of going live, and our team noted overseas sold out first and that there were somewhat more presales than usual on forum chatter. Treat it as a standard RLC run: scarce, but not tiny.

Hot Wheels RLC Demon 170 eBay sold prices

We checked eBay on November 10, 2026.

• About 50 sold listings that day, mostly presales.
• Most closed from $50 to $60, with a median of $55.
• Low end about $45, high end about $74. Several sellers asked $70 for "confirmed" pre-orders.

Our team's estimate before the drop was $50+, which is where it landed.

The math: what does a Demon 170 clear after fees?

Assume about 13% in eBay fees plus shipping you pay for a single car in a case. Check eBay's fee page for your category.

• At $55: fees are about $7, leaving about $48. Against $28 plus tax, that is roughly $15 to $18 per car before shipping.
• At $50: about $43 after fees, roughly $11 to $13.
• At $70: about $61 after fees, roughly $28 to $30.

Two per customer means the ceiling on a single buyer is about $30 to $35 of profit on a typical sale.

Is the Hot Wheels RLC Demon 170 worth it?

For a quick flip, yes, if you already had RLC access. The price is $28 and presales sold around $55 (median, checked November 10, 2026). That leaves roughly $15 to $18 a car after fees. It is not worth buying a membership just for this one.

Flip, hold or pass? Our take

Our lowkey flips lead's read before the drop:

1. Decent, nothing crazy. The forums were a bit more excited than usual, and there were slightly more presales than normal.
2. It depends on selling out. Which it did.
3. A weaker casting, a stronger color. This casting has done kind of poorly before, but this is the "Last Call" version in homage Panther Pink.
4. Mattel has returns. Not a ton of risk, just not a ton of upside past lunch money.
5. Watch for cancelled multiples. The team wasn't sure whether Mattel would cancel multiple orders again.

Our read: a small flip. Selling into the presale spike is safer than holding, since first-day prices don't always last. Pass if you'd need to pay for membership first.

What to watch

• Restocks or cancellations on Mattel Creations, which put cars back into supply.
• eBay after a week. First-day presale prices don't always hold.
• Whether orders over the limit get cancelled.

More reading: is reselling Hot Wheels worth it, our Hot Wheels RLC Ferrari F40 breakdown, the RLC Transformers Bumblebee, and the rest of our lowkey flips guides.

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Every RLC drop gets a post with the retail price, member requirements, limits and the eBay search before it goes live. Members had this one hours ahead of the sellout.

Sources

• Mattel Creations — Hot Wheels RLC Dodge Challenger SRT Demon 170 (official page: price, limit, specs, sold-out status)
• eBay — sold listings for the Hot Wheels RLC Demon 170 (checked November 10, 2026)
• eBay — Seller fees