The Polaroid Go Generation 3 – Pokémon Pikachu Edition and Sylveon Edition each retail for $99.99, per Engadget. The larger Polaroid Now Generation 3 – Pokémon Edition (Poké Ball design) is $139.99. Pre-orders opened August 25, 2026 and the line went on general sale October 5. Polaroid is making the collection in limited quantities but has not published how many, so there is no official rarity number.
On eBay, new Pikachu Go cameras have sold for about $119 to $146 in our check on October 30, 2026, a premium of roughly $20 to $45 over retail before fees.
Pokémon Polaroid camera price: how much is it?
Retail prices, per Engadget unless noted:
- Polaroid Go Gen 3, Pikachu Edition or Sylveon Edition: $99.99 each
- Polaroid Now Gen 3, Pokémon Edition (Poké Ball): $139.99
- Go Color Film, Pikachu or Sylveon double pack (16 photos): $25
- Color i-Type Film, Pokémon Edition (for the Now): $23
- Pokémon Go camera case and photo album: $24.99 each, and camera strap $14.99, as reported by Techwalla
The Go editions are the same camera as the standard Polaroid Go in a new finish, according to Techwalla: a yellow Pikachu body with a Poké Ball shutter button and a strap shaped like Pikachu's tail, and a pink and white Sylveon version.
Pokémon Polaroid camera eBay sold price
Checked on October 30, 2026 (eBay completed, sold listings, new items, US sellers, fixed price unless noted):
Pikachu Go camera
- $119.99 (Oct 29, Oct 28), $129.99 (Oct 29, Oct 22), $145.00 (Oct 25), $124.99 (Oct 23, Oct 16), $124.87 (Oct 19), $118.75 (Oct 19), $145.99 (Oct 8)
- Auctions ended lower, at $100 to $112.50 (Oct 13, 20, 27), plus about $14.85 shipping
Sylveon Go camera
- $119.00 to $145.00 for most sales (Oct 18 to Oct 26), including $129.99, $125.00, $133.00 and $139.99. One sold at $94.99 (Oct 17).
Accessories
- Poké Ball camera case: $44.99 to $59.99 for most sales (Oct 17 to Oct 29), with some at $64.99 to $99.99
- Strap plus photo album set: $59.99 to $80.00
- Pikachu film, double pack: about $29 (Oct 20, Oct 22); a bundle of three double packs sold at $99.99 (Oct 29)
Presale listings in late August and September cleared at $139.99 to $154.99, so the price has come down since pre-orders.
The flip math
eBay's rate is 13.6% plus $0.40 per order for most categories, charged on the item price and shipping (eBay selling fees):
- Pikachu Go camera at $125 sold, $7 shipping charged: fees about $18.35, shipping cost about $8. You net roughly $105.65, about $6 over the $99.99 retail, before sales tax.
- Poké Ball case at $50 sold, free shipping: fees about $7.20, shipping about $5. You net roughly $38 against $24.99 cost, about $13 profit (about 50%).
These are estimates and depend on your shipping method.
Why this matters for resale
- Pokémon is the strongest collectible brand, and 2026 is the franchise's 30th anniversary year, per Essential Japan.
- Limited quantities are confirmed by Polaroid, though not quantified.
- Accessories get overlooked. Cases and straps cost little and the sold prices run 80% to 140% above retail.
- Easy to ship. All of it is small and light.
Risks and the case against
- Thin camera margin. A $20 to $45 gap shrinks to almost nothing after fees.
- Falling prices. Presales sold at $140 to $155. General release on October 5 pushed that toward $120 to $130.
- Wide retail availability. The cameras are sold through Polaroid and Pokémon Center, and retail stores got them October 5, so restocks are possible.
- Plenty of sellers. our eBay search returned more than 170 sold listings, so you are competing with many sealed units.
- Film is perishable. Instant film has an expiry date and heat damages it, so do not hold it long.
Flip, hold or pass
This is analysis, not a promise.
- Flip: The Poké Ball case, album and strap, if you can still buy at retail. The percentage return is the best in the line.
- Hold: If you collect Pokémon or Polaroid. A sealed camera set with the matching case is a clean shelf piece.
- Pass: The cameras above retail. At $99.99 retail and about $125 sold, the math does not leave room.
Other Pokémon collabs we've covered: the Beats Pill Pikachu and Mimikyu speaker, the Santa Cruz Pokémon blind bag skateboard decks and the Pokémon x Fender guitars. Our reseller fees guide has the current rates, and the releases page tracks what's next. See also the lowkey flips category.
Pokémon is a trademark of Nintendo, Creatures Inc. and GAME FREAK. Polaroid is a trademark of Polaroid. Friends & Family is an independent reselling community and is not affiliated with or endorsed by either company.
Sources
- Engadget: Pokémon and Polaroid are collaborating on three new adorable cameras ($99.99 Go, $139.99 Now, film prices, August 25 pre-orders, October 5 release)
- Techwalla: Polaroid Pikachu Camera Explained: Specs, Price, Release (design, accessory prices, limited quantities)
- Digital Camera World: These Polaroid x Pokémon instant cameras need adding to my Pokédex (product images)
- Essential Japan: Pokémon and Polaroid reveal new 30th anniversary collab cameras, film and accessories
- eBay: selling fees, and completed sold listings checked October 30, 2026