Reselling

Pokémon Game Boy Jukebox Restock: $70 vs eBay Sales

· 5 min read · By the Friends & Family team

Pokémon Center's Red & Blue Game Boy Jukebox came back this morning at $69.99. It's been selling for about $100 on eBay this week, so is it worth chasing?

The Pokémon Red & Pokémon Blue Game Music Collection: Game Boy Jukebox box from Pokémon Center, showing the small Game Boy sound toy and the Blue Version Blastoise artwork
Image: The Pokémon Company International, via Pokémon Center

One of Pokémon's 30th anniversary Pokémon Center exclusives is back. The Pokémon Red & Pokémon Blue Game Music Collection: Game Boy Jukebox was reported restocked at Pokémon Center on the morning of October 9, 2026, and when we checked the product page it carried a "Back in Stock" label at $69.99.

It isn't a trading card product. But it's a Pokémon Center original that's been selling above retail all year, and the same buyers who chase sealed Pokémon TCG boxes are the ones flipping it. Here's what it is, what it's actually selling for, and whether the math works.

What the Game Boy Jukebox is

Per the Pokémon Center listing, the collection includes:

  • 1 Game Boy-style sound toy, the "Game Boy Jukebox"
  • 45 cartridges, each one a song or sound effect from Pokémon Red and Blue (Pallet Town, Pokémon Center, Lavender Town, the Hall of Fame and so on)
  • 1 storage case

The screen and buttons are decorative only. It does not play games. It needs three LR44 button cell batteries and is rated for ages 6 and up. Pokémon Center calls it a "Pokémon Center Original."

It first launched on February 27, 2026, the day of the Pokémon Presents anniversary showcase, at $69.99 in the US, per RPG Site. It was sold through Pokémon Center in the US, Canada and the UK.

Restock posts go stale fast. An unofficial deal tracker on X reported the restock early on October 9. We can't tell you it's available right now. Treat it as "was reported back, and the page showed Back in Stock when we looked."

What it's selling for on eBay

We checked eBay sold listings for "pokemon red blue game boy jukebox" on October 9, 2026. Looking only at new, US-based sales from October 1 to 7 (11 sales):

  • Range: $90 to $130. Ten of the 11 sold between $90 and $113.
  • Middle price: about $100.
  • Most recent: $99.99 on October 7, $100 and $92 on October 6.

Back in March, US sales of the same box were closer to $140. So prices have come down since launch, with some stock presumably reaching buyers since then. We also saw one sold auction at $61 in September, so low prices do happen. Sellers charge anywhere from free shipping to about $20 on top, so compare the total, not the headline.

That puts the box at roughly 1.4 times its $69.99 retail price. It's a real premium, but a much smaller one than a 30th Celebration Ultra-Premium Collection. For comparison, see our Target UPC and ETB breakdown.

The fee math

On eBay's selling fees page, most categories pay a 13.6% final value fee plus $0.40 per order over $10. We can't confirm which row your listing falls into, so check your category before you rely on this. The 13.25% Collectible Card Games rate doesn't apply to this box.

At 13.6% + $0.40, before shipping, supplies and sales tax:

  • Sold at $100: about $86 after fees, or roughly $16 over $69.99.
  • Sold at $90: about $77 after fees, or roughly $7 over.
  • Sold at $113: about $99 after fees, or roughly $29 over.
  • Break-even: about $81 to get $69.99 back, before shipping.

Shipping the box (it's a cube-shaped retail box, not a flat one) can easily cost $6 to $15, and you'll lose a bit more if you offer free shipping. That leaves a low-teens profit at best at today's typical price, and close to nothing at the low end. It's not a big flip.

Can you return it?

Pokémon Center's return policy says you can return an eligible item within 30 days of delivery for a full refund if it's new and in the original condition you received it. Items returned out of the original packaging may be subject to a restocking fee.

The policy lists final sale items as digital products, Pokémon trading cards and products containing Pokémon trading cards. The Jukebox has no cards, so by the policy's wording it isn't on that list. Confirm on the product page's "Delivery & Returns" tab before you order, though. This is the reverse of our Pokémon TCG sealed-box articles, where Pokémon Center is final sale. If resale prices drop, you could return it in new condition for a refund. That makes this lower-risk when Pokémon Center accepts the return, but only if you haven't opened it and you stay inside the window.

Flip, hold or pass?

This is our analysis, not a promise.

Flip: Thin. A $100 sale clears about $16 before shipping. Do it only if you can sell fast, ship cheaply and are fine with a small margin. A resale price drop below about $81 means you're in the red.

Hold: The more interesting case. It's a Pokémon Center exclusive with a 30th anniversary tie-in and a retro Game Boy look, and it sold around $140 earlier this year. Reprints and restocks like this one are exactly what push resale prices down, though. If you want one sealed, you can buy it at retail now rather than paying $100 later.

Pass: Don't pay $100 or more on eBay expecting to flip it. The restock narrows the gap.

More Pokémon coverage

Our Pokémon group tracks Pokémon Center loads, retailer restocks and drawings. Members on the TCG and Complete plans get free ACO (auto checkout) for Pokémon and One Piece drops. If you're new to buying at retail, start with how to buy Pokémon cards at retail. See all Pokémon TCG articles, and our Ascended Heroes ETB invite article for how Pokémon Center handles other high-demand products.

Pokémon and the Pokémon Trading Card Game are trademarks of Nintendo, Creatures Inc. and GAME FREAK inc. Friends & Family is an independent reselling community and is not affiliated with or endorsed by The Pokémon Company International.

Sources

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